Our philosophy of product development is rooted in questions we asked ourselves in 1985, when we launched the world's first laptop PCs. How can we give people great products that add to the quality of life? How do we provide something new, something unique, that once experienced is never forgotten?
At TOSHIBA we know technology. Years of experience and expertise allow us to deliver world-class parts and components, and to integrate them into systems offering excellent quality, reliability and durability.
With our capabilities, we develop PCs that meet and surpass the highest standards. But we know that the real test comes when someone uses one of our PCs in the real world; when that PC becomes a part of somebody's life.
Our engineers think long and hard about who will use our PCs, and where, when and how. They listen to our customers, and analyze their requests, advice and feedback. From there, they create PCs that that not only harness the latest advances but also offer an outstanding user experience. TOSHIBA PCs: designed for people, designed by technology.
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- Mr. Hiyama, Taro
Chief Marketing Executive
Toshiba Corporation
DIGITAL PRODUCTS & SERVICES COMPANY 
"Innovation and imagination have always been the inspiration behind our portable PCs and their breakthrough technologies. They were our guides back in 1985, when we commercialized the world's first laptop PC. A year later, in 1986, we introduced the first portable PC with an internal hard disk and were crowned "King of Laptops" by PC Magazine in the US.
Right from the beginning, we have been dedicated to (some might say "obsessed with") delivering ‘world-first' technologies that make a difference for our customers. In 1992, we launched the first color notebook PC. In 1995, our innovative vision took the CD-ROM out of the desktop, dramatically expanding the possibilities of notebook technology.
The list goes on: in 1996, we released the world's smallest and lightest notebook PC, the Libretto, which immediately became an icon of cutting-edge technology. In 2001, the first PC with wireless capabilities. In 2004, the first AV notebook with LCD TV video quality.
Fast forward to 2010, and with 100 million units shipped worldwide, we're still out in front, spearheading innovation.
In every new notebook, we try to expand functionality, to move beyond the safe boundaries of what people expect in portable PCs. Innovation is in our DNA, what we do best." -
- Mr. Ken Saito
Senior Manager
Global Service Dept., Quality Center
Toshiba Corporation DIGITAL PRODUCTS & SERVICES COMPANY
“At Toshiba we strongly believe that reliability is the single most important feature a Notebook PC can have and understand that it must be built in and not something that can be bolted-on. The result? Our Notebook PCs have a class-leading reputation for reliability.
Quality and reliability is at the heart of everything we do. Toshiba’s R&D, manufacturing and service activities are geared to maintaining the highest quality standards and finding the best product solutions for you, the customer. Our principal design criteria for new products are maximum functionality combined with optimal quality. For our customers, this means best-in-class quality as we offer more value in today’s mobile computing.
Toshiba’s core brand values – mobility, innovation and quality – are the building blocks for true product leadership and make Toshiba the best choice for advanced mobile computing!” -
- Mr. Asano, Hiromitsu
Senior Manager
CONSUMER PC PRODUCTS DEPT.
PRODUCTS MANAGEMENT DIV.
Toshiba Corporation DIGITAL PRODUCTS & SERVICES COMPANY
"With the launch of our high-speed laptop, the T1100, we introduced the clamshell design and integrated keyboard that still define the look of notebook PCs today.
Trendsetters from the very beginning, and still setting today's highest standards in sleek and chic design, Toshiba takes delight in making heads turn.
Fusion-finish combinations. Glossy, tile-style illuminated keyboards. Wafer-thin, full-featured notebooks and feather-touch buttons. Every feature of our notebook PCs is thoroughly envisaged to deliver aesthetic beauty without compromising functionality.
Our design team understands that turning on the style is equally important because it gives our customers a 'feel good' factor. After all, it's not just masterful performances that we want our customers to show off..."
